Committed to bringing magic and wonder to everyday celebrations.

And lots of twinkle lights.

Hi, I’m Gretchen, owner of Ash + Arrow Event Collective and passionate party planner with a heart for creating unforgettable memories.

I grew up in a big family where any excuse to celebrate was embraced—birthdays, holidays, or just time spent together. Those moments left a lasting impression on me, and now, as a mom of two, I know how challenging it can be to plan and host any event, big or small.

That’s why Ash + Arrow exists: to take the stress off your plate and bring the magic to your celebration. Whether it's a cozy birthday slumber party for your kiddo or a romantic anniversary glamping night under the stars in our signature bell tent, we handle everything—from coordination and styling to set-up and take-down.

Our inclusive experience packages and thoughtfully curated themes make it easy for even the busiest people to host events that truly wow their guests. Each experience is designed to transport you and your loved ones into a world of whimsy, wonder, and just the right touch of magic.

At Ash + Arrow, our mission is simple: to bring people together through meaningful shared experiences and to turn everyday events into lifelong memories.

-Gretchen